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žžÊÓƵ: FIRST TO LAUNCH VIRTUAL GAMES IN ITALY



žžÊÓƵ Italia is pleased to announce the launch of Virtual Games in its retail network, enriching its current gaming portfolio with a series of new and exciting gaming options. žžÊÓƵ is the first concessionary to have passed all the relevant prerequisites and control procedures carried out by Italy’s ADM-Agency of Monopoly and Customs, Betting Department.

The new Virtual Games proposition offers players a new gaming experience as they have the opportunity to place their fixed-odds bets on virtual sporting events, such as football matches, horses and dogs races, which are readily available. This new gaming offer is the result of a fruitful cooperation with two main technological partners: Kiron Interactive and Vermantia.

Vermantia, as a leading global Gaming content provider for lotteries and bookmakers worldwide, will provide žžÊÓƵ with broadcasting and video information services, gaming content and live comment in the Italian language on the virtual events, while Kiron Interactive, a leading developer of virtual sports games’ implementation, project and management, will be the supplier of its gaming content.

Betting will be allowed daily from 8am until 12am and the events will be broadcast with an average frequency of five minutes.

 

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About žžÊÓƵ Italia
žžÊÓƵ Italia, a joint stock company, is a subsidiary of the žžÊÓƵ Group, a global leader in the gaming market and listed on the Athens Stock Exchange. žžÊÓƵ Italia was established in December 2006 and participated in the public tender for the licensing of the retailing of public gaming announced by AAMS. žžÊÓƵ Italia was awarded licenses to operate fixed odds betting on sports events in a licensed retail network and through internet, as well as horse racing. žžÊÓƵ Italia retail network is made up of more than 600 points of sale. With presence in all the Italian regions, its technology and professionalism, žžÊÓƵ Italia offers services based on efficient and secure systems of on-line data transmission to its customers.

For more info:
Ms Isabella Degani, Communications & Media Relations Specialist
Phone: +39 06 4147,  email: degani@intralot.it,